Instagram has announced the next phase of Rings, its awards programme for creators. Launched in October 2025, Rings celebrates creators whose work shapes culture and who are willing to take creative risks.
Thank you for reading this post, don't forget to subscribe!Instagram Rings 2026: What’s new
- 14 expert judges, including fashion designer Donatella Versace and musician A$AP Rocky
- Winners get promotion inside the Instagram app
- Winners get custom profile design features to make their profile stand out
- Each winner also receives a physical gold ring designed by jewellery designer Emily Adams Bode Aujla
Can you apply or nominate?
No. Users cannot nominate profiles. The jury picks winners on its own. Instagram says Rings “doesn’t celebrate one type of content” and instead rewards creators who take creative chances.
What it means for influencer marketing in India
- Originality matters more than trends. Instagram is openly rewarding creators who try new formats.
- Brands should look beyond follower count. Creators with a unique style often get better engagement and recall.
- Long-term partnerships win. Working with creators on fresh ideas, rather than copy-paste reels, builds stronger brand stories.
Looking for the right influencers for your brand, on a pay-per-sale or campaign basis? PUCHO Limelight can connect you with creators across India.
For more details, contact: [email protected]
Source: Social Media Today (20 October 2026). Image: Santeri Viinamäki, Wikimedia Commons (CC BY-SA 4.0).
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